About us
AccommodationGuru.com is a robust, fully automated online reservation system that allows the booking of accommodation worldwide on the Internet.
What makes AccommodationGuru.com different?
‘Macro’ websites are large accommodation sites that try to meet the needs of all travellers, all over the world. Since there are literally several hundred thousand properties to consider, these sites tend only to pick up the larger hotels and resorts—while smaller, lesser-known (but utterly fantastic) properties simply fall through the cracks.
Conversely, AccommodationGuru.com takes a ‘micro’ approach to online accommodation, allowing licensees to determine their own geographic ‘niche’ of properties. In addition to representing the larger properties, licensees also have the opportunity to scour the area for local ‘gems’ that are overlooked by the macro accommodation portals—and become a provider of online bookings for those properties.
The Google Advantage
Not only do AccommodationGuru.com licencees have access to an untapped array of fantastic properties; they also have an advantage when it comes to being found online by accommodation seekers. That’s because the evolution of the Google search engine is changing the way accommodation is being searched for—in favour of regional niches.
Let us explain:
More and more, consumers today are searching online travel destinations using specific keywords and phrases—such as ‘Rockhampton Accommodation.’ Since Google favours websites that are most relevant to the keyword or phrase that is searched on, a site that is focused only on Rockhampton accommodation—rather than one covering all regions of the world—is more likely to appear towards the top of Google’s search results. Moreover, since all AccommodationGuru.com booking websites link to one another, each site receives an enhanced level of exposure to travel-minded visitors.
The ability to specialise in niche regions—while giving each region global exposure—gives AccommodationGuru.com licensees a strong competitive advantage over the big-league online travel accommodation portals. That’s the power of being ‘local but global.’
Ultimately, the impact of all AccommodationGuru.com ‘micro sites’ combined will exceed a single macro site in terms of worldwide market reach!
| Australia Office: Dave Upton Accommodation Guru Office: +61 2 9437-3347 Fax: +61 2 9437 1232 Email: info@accommodationsoftware.com Skype: daveupton99 |
Europe Office: Kim Galpin AccommodationGuru Office: +49 (0)7544 742198 Fax: +49 (0)7544 72536 kim@accommodationguru.com |
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